Managing Your Career by JoAnn Lublin
Wall Street Journal – June
5th, 2007
CHESHIRE, Conn. -- Kim Simon moved from San
Diego to Connecticut last fall to become the first patient-advocacy
director for Alexion Pharmaceuticals, a small biotechnology
concern headquartered in this bucolic hamlet.
He liked the
idea of taking a job that never existed before. "It
was an opportunity for me to help shape this position rather
than inherit somebody else's approach," says Mr. Simon,
a 52-year-old with a trim gray beard and boyish grin. His
fantasy of trailblazing soon clashed with harsh reality.
Ill-prepared
for a wave of new hires, the company put Mr. Simon in its
cafeteria with no phone or computer for days. He got another
shock when he learned that his duties had shrunk. The first
week "felt very much like a baptism
by fire," he recalls.
He survived his crises -- assisted
by an Alexion leadership coach -- and is thriving. "He
has done very, very well,'' reports his boss, Paul Finnegan.
More
job seekers could find themselves in freshly created positions
as companies revamp operations to cope with expanding markets,
takeovers or financial crises. This high-risk situation "stresses
people's emotional and psychological resources," says
Rebecca Schalm, an industrial psychologist at RHR International,
an executive-coaching firm.
Mr. Simon's saga is a blueprint
for building credibility in an unprecedented job, even if
your employer doesn't offer an assimilation coach.
Alexion
picked the former Pfizer public-relations manager to serve
as its liaison with patient-advocacy groups world-wide. But
when Mr. Simon arrived in October, the young enterprise was
rushing to prepare for the imminent U.S. introduction of
its first commercial product, a drug used to treat a rare
blood disorder.
He needed to narrow his focus and work with
the U.S. launch team for Soliris, approved in March. The
team "wanted
me to get up to speed as fast as possible,'' he remembers.
Mr.
Simon thought his new job would cover product PR, too. "There
was evolving clarification of the role,'' explains Dr. Finnegan,
a vice president. He had spent a year amassing senior management
support for a patient-advocacy spot.
Dr. Finnegan's own duties
changed before Mr. Simon joined, doubling his business travel
to two weeks a month. The distracted VP hired coach Lynda
C. McDermott to help Mr. Simon.
Ms. McDermott, president of
consultancy EquiPro International in New York, previously
counseled Alexion about team building. She told Mr. Simon
to forge personal relationships with key players to gain
credibility. "Find out what people want
of you and establish your own internal network," she
urged.
Mr. Simon met face-to-face with about a dozen
co-workers in his first two weeks, gleaning clues about corporate
politics. Without their insights, he believes, "I might
have been at a disadvantage on some projects." He also
walked down the hall at least twice a day to brainstorm and
bond with the U.S. team.
Mr. Simon deepened those ties and
proved his value at a Florida scientific conference held
six weeks after he began. He included team members in sessions
he arranged with patient-advocacy groups. "We came back
as a much stronger team," he
says.
To enhance his in-house visibility, Dr. Finnegan
made sure his lieutenant was invited to important meetings
-- and suggested he attend others uninvited. Gate-crashing
bothered Mr. Simon until he noticed "nobody blinked
an eye."
Not everything went smoothly. A drug-industry
consultant handled patient-outreach before Mr. Simon showed
up. "Not
only was Kim taking work away, but he was the third wheel" in
a relationship with Dr. Finnegan, Ms. McDermott notes. Mr.
Simon reassured the adviser that he would get Alexion assignments
in other parts of the world.
Still, the consultant had trouble
letting go. So when Mr. Simon had to meet the chairman of
an important patient-advocacy group, he accepted the consultant's
offer to make the first call. Heeding Ms. McDermott's advice,
he also let the consultant join the meeting with the group.
Prior
colleagues assisted Mr. Simon, too. "They often
can be a great sounding board and can help put things into
perspective," he says.
That's good advice for anyone in a newly created job.