EquiPro Develops and Facilitates a Leadership and Marketing Workshop for the DuPont Women Lawyers’ Network

January 2003

EquiPro International customized a one-day Leadership and Marketing Workshop for the DuPont Women Lawyers’ Network in New York, NY. The DuPont Women Lawyers’ Network is comprised of lawyers from around the country who are considered a “preferred provider” to the DuPont Corporation.

The workshop featured “The Leader’s Legacy”, which is a powerful and inspirational program that helps leaders recognize that they have no choice whether or not they lead. The program took the DuPont group through a series of interactive questions to help the participants answer the following questions for themselves:

How have my past leadership experiences shaped me as a leader today?
What are my Leadership Legacy Goals?
How do I develop an awareness of my own personal “Leadership Brand”
How can I best lead today to deliver value to my clients, colleagues and employees?

In the afternoon the group participated in “Marketing Yourself and Your Services” program. This program enabled the participants to learn concepts and practice skills that would increase their ability to influence others. The participants learned:

How to become more comfortable marketing themselves and their services
How do develop a plan for increasing their visibility/ credibility in their target marketplace
How women approach their business development process
How to increase personal influence with clients and colleagues
How to use practical tools for sustaining their business development efforts

After the program was complete, Lois Goodman, Partner at Carpenter Bennett & Morrissey said, “"What a great conference! Thanks again, Lynda, for bringing so much to the event. I think everyone had a great time, and really got into the projects that were set up. All of the feedback I have received has been very positive.”


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