Addresses The International Publications Planning Team Association
5th Annual Conference, in San Francisco
Lynda McDermott, President
of EquiPro International, Ltd. recently was the keynote
speaker for The International Publications Planning Team
Association in San Francisco, California. (TIPPA)
mission is to foster excellence in medical publications and
communications within the biopharmaceutical industry.
has over 20 years of experience with over a 1000 teams in
over 25 countries. Her topic, customized for this conference
Effective Publications Planning Team Dynamics”.
McDermott explained, with case studies and stories, that
there are three (3) keys to building World Class Publication
- Seek out similarities:
Publication Planning Teams are comprised of people,
who represent different functions, different areas
of expertise and perceptions, and different working
styles. Rather than focus
on these differences, seek, first, to find common ground
and areas of similarity that can serve to bond team members
- Build a Real World Class Team:
As a Publication Planning Team Leader you are charged
with developing and executing a Publication Plan with
a group of people, internal and external to the company,
over whom you have no direct authority. Your
primary leadership task is to build them into a team that
is mutually committed and accountable for achieving
agreed-to results. Focusing
on results and not just tasks and deadlines increases
commitment and shared accountability for results.
to a “Calling Card”:
Truly successful Publications Planning Teams do not do their “jobs” i.e.
complete assigned tasks and activities. They recognize
that successful execution of their publication plans go beyond
just meeting company and professional goals. The results
of their work contribute to advancing science and improving
the health of people’s lives.
this link to hear Lynda’s keynote at
the 5th Annual Conference for The International
Publications Planning Association in San Francisco,
CA on June 26, 2007 on the topic: “Fostering
Effective Publication Planning Team Dynamics.” If
you would like to get a copy of this full presentation
or talk about Lynda presenting to your group, contact
us at email@example.com
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